New Market Advisory
Enter new markets with your eyes open
A new market can transform a business, or quietly drain it. We help you understand the regulations, the competition and the practical realities on the ground, so you can choose the right way in and avoid expensive surprises.
Is this you?
Signs it is time to talk to us
- You are a foreign or diaspora investor looking at Nigeria
- You want to expand into another Nigerian state or a new sector
- You need to know which licences and approvals apply
- You are weighing a partner, an acquisition or setting up on your own
- You need a credible market case for investors or your board
What we do
How our new market advisory helps
Market assessment
Size, demand, pricing and competition, grounded in local knowledge rather than desk research alone.
Regulatory mapping
The registrations, licences and approvals you need, in what order and roughly how long they take.
Entry strategy
A clear comparison of options such as partnership, acquisition or a new entity, with the risks of each.
Partner and site checks
Background checks on potential partners and suppliers, and visits to proposed locations.
Business case and plan
A realistic plan with costs, timelines and milestones you can take to investors or your board.
Launch support
Practical help with setup, recruitment and early operations once you decide to go ahead.
How it works
A clear, simple process
- 01
Frame
We agree the questions that matter most for your decision.
- 02
Research
We combine data, local contacts and field visits to answer them.
- 03
Recommend
We set out your options and a clear recommendation.
- 04
Support entry
If you go ahead, we help you set up and start well.
What you can expect
- A decision based on evidence, not optimism
- A clear picture of the rules before you commit
- Fewer costly delays during setup
- A plan your investors and board can trust
Do you only cover Nigeria?
Nigeria is our home market and where our knowledge is deepest. If you are looking at another African market, tell us about your plans and we will say honestly whether we are the right fit.
Can you help diaspora investors?
Yes. We work with Nigerians abroad who want to invest or start a business at home, and we can pair this with our Diaspora Oversight service.
How long does a market assessment take?
It depends on the questions and the sector. We agree a timeline in our proposal before any work begins.
Ready to talk it through?
Tell us about your situation. We will listen, ask the right questions and tell you honestly how we can help.